IHOP launches fast-casual concept complete with 'pancake bowls'
If you've ever had a hankering for a "pancake bowl" (???) en route to work, 2020's going to be your year.
IHOP announced plans to expand — or, rather, consolidate — its sit-down, casual breakfast chain into a new fast-casual concept for on-the-go diners. Flip'd, as it's been dubbed, is going to be a smaller version of the pancake house, which currently has more than 1,700 locations in the U.S.
Like the coffee-slash-breakfast behemoths Starbucks and Dunkin' — which modernized its brand in January of this year by dropping the "Donuts" from its title — Flip'd customers will order at the counter or from a digital kiosk like Panera with the option to take their food to go or take a seat. But seating will be far more limited than a regular IHOP.