As the madness of Black Friday comes to an end, local business owners are gearing up for Small Business Saturday.

Stores like Learning Express Toys in Northshore have all kinds of deals.

"We've got Melissa and Doug 25% off. And then throughout the store, for the rest of the holiday season, we've got lots of different specials and deals that are part of our holiday catalog,” Owner Joanna Holland said.

Next door, Nooga Paws will also have bargains.

"We will have dollars off on certain brands of food. We will have treats that will be 'buy one get one.' We will offer some free treats with food purchases,” Manager Raymond Williams said.

Some of their items, like food beds, will have a 20% or more discount, but Williams says they have plenty stocked up for their most popular items: toys and treats.

"People tend to buy more treats and toys on Small Business Saturday. So, the pets immediately get that gratification,” Williams said.

Holland with Learning Express Toys says they usually have sales throughout the holiday season, but Small Business Saturday could determine how the rest of the year goes.

"It gives us a gauge as to what is going to be the hottest and what we need to jump on and order more of quickly and things like that,” Holland said.

But both agree Saturday is one of their biggest days of the year, and encourage everyone to shop local.

"Convenience comes in lots of different packages, but here it's a local package and we try to make things as easy as possible for people,” Holland said.

Williams believes Small Business Saturday is more important than Black Friday.

"You can support more than just us. You can go to Rock Creek. You can go to the toy store next door. You can just push money into the community as opposed to sending it out to big ole cooperate...national corporations and everything,” Williams said.

The majority of stores in 2 Northshore, such as Rock Creek and Fleet Feet, will have deals throughout the day.

Small businesses throughout Northshore will have deals as well.