KNOXVILLE, Tenn. — 71,000 and counting. That's how many orders the VolShop is fulfilling for its version of a homemade UT shirt designed by a boy in Florida who was bullied.

The VolShop is shipping those orders worldwide while Knoxville-based Threds, Inc. is filling them as demand is steady, if not surging. 

Threds, Inc. took on an order from the VolShop that soon turned into a project. 

"It's not a project anymore it's an absolute movement," said Threds, Inc. marketing director Alicia Strange.

Strange said being a small part of helping to spread the message around the world is nothing short of amazing. 

No matter what team you support, Strange said it's hard to not be touched by what's become of what started as just a kid making his own shirt. 

The mother of that Florida boy asked that all of the money made from shirt sales go to a non-profit devoted to putting an end to bullying, Stomp Out Bullying. 

Read more of this story on WBIR's website.