The owner of a gun shop in Murphy, North Carolina has made national headlines and sparked widespread criticism over a billboard ad calling four Democratic congresswomen idiots.

Despite receiving an influx of new business, the owner says the ad that’s being discussed around the country won’t be up for much longer. That’s because he‘s also received several death threats.

User: Cherokee Guns To: link

The billboard includes the photos of the four congresswomen of color known in Washington as “the squad.” The congresswomen are Alexandria Ocasio Cortez of New York, Ilhan Omar of Minnesota, Ayanna Pressley of Massachusetts, and Rashida Tlaib of Michigan.

The women were the focus of a tweet from President Trump saying the Democratic congresswomen should go back to where they came from.

The women are pictured under the phrase “the four horsemen cometh” with the word “cometh” crossed out and replaced with “are idiots.”

People like Ken and Betty White traveled to Murphy to see the billboard. 

“We found somebody and asked them where it was, so we turned around and came back,” Ken White told Channel 3.

“We went up five miles and turned around and came back just to see this sign,” his wife Betty added.

The owner of Cherokee Guns, who calls himself “Doc,” paid for the ad and was vocal about it on social media but declined our request for interview. He says the billboard that was supposed to be political has attracted the wrong kind of attention after threats were made against his family.

People who traveled to see the sign believe it is his right to have an opinion.

“As far as the sign is concerned, I think the man has every right to put whatever he wants up on his property,” Betty said.

Congresswoman Pressley is the only one to fire back so far. She took to Twitter on Tuesday, calling the president and the billboard racist.

The gun shop owner says despite national backlash, he has seen an uptick in business.

Channel 3 reached out to Congressman Mark Meadows who represents the district where the gun shop is located. His spokesperson declined to comment.