What the Tech? How Facebook decides what you see and what you don't see
You have thousands of Facebook friends, so why do you only see posts from about 30 of them? I'm sure you've noticed it and wondered "why am I seeing this post?” Facebook is coming clean about how it decides which posts and photos get prime real estate on your newsfeed.
The new feature "Why am I seeing this post?" launched over the weekend and will start showing up as an option in your newsfeed soon (if it isn't there already).
Check any post by clicking or tapping on the three dots in the upper-right-hand corner of the actual post. You'll see several options including the new feature.
This is where you'll begin to understand how Facebook's algorithm works. You'll see the reasons Facebook places the post toward the top of your feed. You're more likely to see it if:
- posted by a friend (this is really a no-brainer)
- if you both belong to the same group
- you've liked their posts more than posts from others
- you've commented on posts with photos more than other media types
- the post is popular to other posts you've seen
Reactions are weighed more heavily than 'likes.’ Loves, hahas, wow and even the angry face show Facebook that you reacted with emotion.
Facebook's new "Why am I seeing this post?" feature also makes it easier to change news feed settings by displaying shortcuts.
In its announcement, Facebook explained: "During our research on 'Why am I seeing this post?’ people told us that transparency into News Feed algorithms wasn't enough without corresponding controls. People wanted to be able to take action, so we've made it easy to manage what you see in News Feed right from this setting."
Facebook also made improvements to "Why am I seeing this ad?" which was launched 5 years ago to help users understand why certain ads appear in their News Feed.