UPDATE: Chattanooga based outdoor store Rock/Creek has been purchased by Uncle Dan's Outfitters, a part of Camping World.

Rock/Creek announced the news Friday.

According to a press release, Rock/Creek will continue to operate as an individual brand.

“We believe in the Rock/Creek brand. It’s been a good thing for Chattanooga for more than 30 years, and it will continue to be a community-based, hyper-focused retailer in the outdoor specialty market,” said Chad Wykle, a co-owner of Rock Creek. 

Wykle said this partnership will allow Rock/Creek to expand its presence online and regionally. 

“While our industry has been challenged in the past five years, 2017 was another growth year for Rock/Creek. Partnering with Uncle Dan’s will give us the horsepower to build upon our continuing success and to expand our regional and online presence, while delivering the same level of quality — from the same passionate team — to every customer we serve," Wykle added.

Dawson Wheeler, one of Rock/Creek's founders said the partnership will benefit everyone.

“Rock/Creek’s strong legacy and team were central to this decision,” Wheeler said. “We’ve always been an opportunistic company, and this transaction provides Rock/Creek with unprecedented growth opportunities at every level. It also allows the current owners to focus on what they love: interacting with staff, customers and the community in a very hands-on way. In short, it benefits everyone and checks all the boxes.”