Cars with pink little mustaches are driving all around the Scenic City now.

The new ride-sharing service debuted Thursday in Chattanooga and Knoxville Thursday, September 8 at 12 p.m. EST.

It all starts on your phone, download the app, put in your credit card info and the service uses your location to match you with a driver.

“I always tell people that Chattanooga is the city trying to find its identity. We have a lot of people here are needing rides by Lyft coming it gives us another option,” Lyft Driver Kevin Woodard said.
Most drivers use ride-share apps like Uber and Lyft as a second income. If you have a clean record and a safe vehicle you can become a driver too.

A Lyft spokesperson says the founding group of drivers in Chattanooga and Knoxville include multiple veterans, a musician, a restaurant owner, an artist, a teacher, and a photographer.

Uber is Lyft's direct competitor, it opened services two years ago and has been quite popular in Hamilton County.

Some drivers say there isn't room for two options; it's why drivers like Sue Dodson says she'll work for both.

"Most of the competitions riders already know the Lyft brand so it's just a matter of getting the new people out there on board,” Dodson said.
In Hamilton County, Lyft will provide services from as far north as Soddy Daisy to the Georgia state line and anywhere in between.
If you don't mind the pink facial fair, ride share apps like Lyft can offer affordable transportation alternatives.

To celebrate the launch, new passengers will be able to use the code “LYFTINTYS” to receive $5 off their first Lyft ride within the Chattanooga and Knoxville coverage areas.