UPDATE: Amazon Prime discounts will extend to all Whole Foods stores
UPDATE: It's prime time for Whole Foods shoppers with Amazon Prime memberships.
That's because, starting on Wednesday, June 27, Amazon Prime members who shop at any Whole Foods store throughout the U.S. will get access to special weekly deals, plus an extra 10 percent off sale items that are tagged with a yellow sticker.
The announcement was made just in time for Fourth of July party spreads, and some of this week's specials include big discounts on foods that would be great to stock up on for a cookout. For example, baby back pork ribs are half-off at $5 per pound, organic red cherries (perfect for cherry pie) are discounted to $4 per pound and organic yellow peaches (hello, peach cobbler) are half-off at $2 per pound.
To get the savings at the store, shoppers simply sign into the Whole Foods Market app with their Amazon account and scan the app's Prime Code at checkout. Shoppers can also opt in to use their mobile phone number to save at checkout.
In mid-May, Amazon announced the first wave of Whole Foods locations where Amazon Prime members would get perks — a long-awaited benefit for shoppers since the June 2017 purchase of the organic grocery giant. The Prime member discounts began at 12 stores in Florida with a promise of becoming nationwide sometime this summer. As of right now, customers in only 23 states have had access to these deals.
"Customer feedback has been overwhelmingly positive — in fact, Prime members have adopted this benefit at one of the fastest rates we’ve seen," said Cem Sibay, vice president of Amazon Prime, in a statement today. "Since starting this rollout in mid-May, Prime members have already saved millions of dollars on everything from seasonal favorites to popular products."
In addition to member discounts, after Amazon's acquisition of Whole Foods, Amazon also expanded it's own online grocery store for Prime members — Amazon Fresh.
On Twitter, reactions to the discounts have been mixed, especially by those who feel the savings still aren't enough to make Whole Foods an affordable option.
One person said his mom didn't save much money, despite the Prime discounts.
Another tweeter commented about the store's pricey reputation.
Some, however, just broke into a happy dance.
Things get even better for residents of the great state of Texas, who can now order booze through Amazon Prime's free two-hour delivery. An Amazon spokesperson told TODAY Food that the two-hour delivery is now available in Austin, Dallas/Fort Worth, Houston and San Antonio. Prime members can shop hundreds of beer and wine products from big brands to local craft beers.
Now, that's a reason to light fireworks — before the delivery arrives, please.
PREVIOUS STORY: Whole Foods perks and discounts are finally here for Amazon Prime members
It's official. The long-awaited Amazon Prime member perks for Whole Foods shoppers have been set in motion.
And if you live in Florida, you can start reaping the benefits as soon as yesterday.
Since the online megastore acquired Whole Foods for $13.7 billion last June, they did away with the existing in-store loyalty program and upped their game with free 2-hour grocery delivery of Whole Foods products in select markets like Cincinnati; Dallas; Austin, Texas, and Virginia Beach, Virginia.
But organic fanatics nationwide have been wondering what in-store benefits Prime members might receive. On Wednesday, Amazon announced Prime members will be able to receive an additional 10 percent off sale items marked by yellow tags throughout the store. There will also be Prime-only discounts on featured items that will rotate weekly — many of the current featured items listed on Amazon's press release are marked up to 50 percent off, so the savings could be big.
In Florida stores, current discounts offered through May 22 include sustainably-sourced, wild-caught halibut steaks for $9.99 per pound (regularly $19.99 per pound), 50 percent off cold brew coffee at Allegro coffee bars, two bags of KIND granola for just $6, half-off Magic Mushroom Powder and more.
So far, Prime members have been showing their excitement on Twitter.
A Whole Foods spokesperson confirmed to TODAY Food that perks will be honored in Florida only, for now. Residents outside the Sunshine State can expect to see these deals in all Whole Foods and Whole Foods Market 365 stores this summer. So if you're still haven't signed up for Amazon Prime, there's plenty of time.
To reap the benefits of these Prime perks, members need to download the Whole Foods Market app and sign in with their Amazon account. At in-store checkout, scan the app’s Prime Code and the discounts will be taken off at the register. Customers can also use their phone number to activate their accounts and save at checkout.