CYBERSPACE (AP) - Dick's Sporting Goods is reporting a sales decline.

And it's expected the profit picture will be even dimmer, now that it has made changes to its firearm policies.

READ MORE | UPDATE: Dick's Sporting Goods to immediately stop selling assault-style rifles in its stores

The company reported its holiday sales fell off, in part because demand has been soft for one-time hot brands like Under Armour.

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And because of the change in firearms policy, Dick's CEO says it expects fewer shoppers to visit - and upcoming sales to decline.