UPDATE: A Tennessee father who blames a defective guardrail for killing his daughter is trying to get the attention of the president on the day of the Super Bowl.

Steve Eimers bought a 30-second pre-game ad that will play only in the West Palm Beach area, where the president has a home.

This follows reports that President Trump voiced concerns about guardrail safety while talking about his infrastructure proposal. Eimers believes there's a good chance the president will be at Mar-A-Lago on Sunday to see the ad.

"President Trump, your concerns about guardrail spearing are legitimate," Eimers said in the ad.

Addressing the president in this PSA, Steve Eimers hopes he'll receive a response from the White House. 

His 17-year-old daughter, Hannah, was driving on I-75 North in McMinn County when her car left the road in November of 2016. The family said instead of collapsing, the Lindsay X-Lite guardrail impaled Eimers' car and killed her.

"That's what this is about is making sure that no other family has to share in this horrific grief what this product has done to so many. That's got to stop," Eimers said.

Ads during the Super Bowl cost around $5 million.

The PSA cost $1,000 to air on the NBC affiliate in West Palm Beach before the game.

"I would love to talk with you about infrastructure investment, highway safety, and my concerns with the Federal Highway Administration of the United States," Eimers said in the ad.

He said it's a small price to pay.

"If I had had the chance of if somebody would have paid a thousand dollars to save my son or daughter, I would've paid them a hundred times over. I would've paid them a thousand times over, but there's nothing I can do. Hannah's gone," Eimers said.

In response, the guardrail company, Lindsay Transportation Solutions, issued a statement:

"We welcome efforts that bring the transportation community together to enhance safety on our roadways. Unfortunately, this ad will not accomplish that goal. Lindsay continues to work collaboratively with road safety stakeholders to develop solutions that improve road safety and reduce risks for drivers."

Eimers is eager to see what happens.

"If that comes with one tweet from the President of the United States, I'll take that. If it takes the FHWA stepping up and leading, that's fine too," Eimers said.

TDOT is in the process of removing and replacing the Lindsay X-Lite guardrail model across the state. In the Chattanooga area, nearly all have been replaced.


PREVIOUS UPDATE: WEST PALM BEACH, FL (AP/WRCB) - A Tennessee father who says a defective guardrail killed his 17-year-old daughter is trying to get President Donald Trump's attention during the Super Bowl.

Steve Eimers bought a 30-second pre-game ad to run on a West Palm Beach affiliate, gambling that Trump will be at Mar-a-Lago. Game time ads cost about $5 million.

READ MORE | Family files lawsuit against guardrail maker after deadly McMinn Co. crash

In his $1,000 PSA, Eimers says Trump alleged concerns about guardrail safety during a discussion of his $1.5 trillion infrastructure proposal are valid.

When Hannah Eimers hit the guardrail end in 2016, it penetrated the driver's side door and punctured all the way through, pushing her into the backseat. The family has filed a lawsuit against the guardrail company.

READ MORE | TDOT bills Tennessee girl $3K for guardrail that killed her

Her father told The Palm Beach Post he's shooting for the moon but is hoping to share his insight as the president ponders infrastructure changes.