Survey shows arts bring in as many tax dollars as University of Tennessee home football
The survey compiled information from nonprofits and their audiences.
East Tennessee arts and cultural nonprofits are good business, a national survey found. They generate an annual $145.9 million in economic activity and as much local and state tax revenue as University of Tennessee home football games.
Those are among the results of Arts and Economic Prosperity 5, a national survey that measured the economic impact of 60 nonprofit arts groups in Knox, Blount and Anderson counties. For-profit arts and individual artists weren't included in the study, which also measured arts’ effect in Tennessee and the United States.
Nonprofit arts and culture is a $145.9 million “significant industry” in what the survey calls the "Greater Knoxville region." Money spent by organizations and their audiences supports the equivalent of 5,503 full-time jobs and delivers $18.6 million in local and state government revenue.
That $18.6 million in government revenue, defined as taxes plus licensing and other fees, is a touchdown for the arts. It’s the same amount generated by all UT home football games, said Arts and Cultural Alliance Executive Director Liza Zenni. She referenced a 2016 report done for the UT athletic department that showed the $18.6 million football revenue number.
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