Now that Thanksgiving dinner is over thousands of people went to stores hoping to cash in on some of the biggest deals of the year.
Those looking to stock up and save were out early, bearing the cold for some hot deals.
"I can't feel my toes right now. it's been tiring, we've tried taking it nap, really couldn't take a nap, talked a lot, laughed, just really minute by minute got through it," said Reese Thomas.
Thomas waited overnight at Hamilton Place he was the first one in line hoping to have first dibs inside.
He wasn't alone, lines wrapped around the building. It's why a Cody Meals and his family wore matching onesies in case anyone gets separated. "Oh it's really crazy and if your phone is dead who knows when you'll find everybody,” Meals explained.
Thousands rushed in when the doors opened hoping to get their hands on early bird deals some slashed as high as 70 percent.
For some it's about the savings, for others like Reba Lynn it's a fun family tradition.
"We've been doing this since she was about two years old. I’ve trained her well since she was little and we go out every black Friday,” Lynn said.
Lynn and her daughter Brooke Thomason mean business, each year they make shirts. This year's motto, "Move it, or lose it."
"When we come to shop we are on a mission. We don't have time to be waiting in line, we don't have time for all of that nonsense. So everybody has to get out of the way, we're serious,” Thomason said.
This year Hamilton Place Mall decided to close on Thanksgiving Day so employees could spend the holiday with family. Shoppers say they are okay with the change.
“I’d rather they stay closed and enjoy time with their family and then let the fun begin after that,” Lynn said.
It's the start to the holiday season and a busy shopping season, that's far from over.
The National Retail Federation expects 6 out of 10 Americans will be out shopping throughout the weekend.