Setup is well underway for the 35th Riverbend Festival - WRCBtv.com | Chattanooga News, Weather & Sports

Setup is well underway for the 35th Riverbend Festival

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CHATTANOOGA, TN (WRCB) -

The Scenic City's largest festival kicks off this week and preparations are already well underway.

During the nine day festival, Riverbend expects more than 650,000 visitors. This year they hope to make the experience a little easier to navigate.

Crews are working around the clock to set up this year's Riverbend Festival.

Executive Director, Chip Baker said organizers made some adjustments in this year's map to reduce congestion and accommodate the construction of the nearby Edwin Hotel.

Riverbend’s mobile app also got a makeover this year. Users can plan itineraries, pinpoint restrooms, token booths and much more.

"Where you can park, find hotels. It’s really one of the most unique apps in the country it's a combination of the mobile app and a location map if you will,” Baker said.

Also new this year is a food truck alley, about 40 vendors will be in one centralized location on the riverfront.  

Karen Shostak, Director of Sales and Concessions describes the new area as an old school lounge area that's comfortable, and fun. Adding that the area is a new destination within the festival.

Several downtown roads closed Sunday to give those crews a safe space to set up.
                       
Riverfront Parkway between Chestnut Street and Aquarium Way are closed. Power Alley, Molly Lane and the Veterans Bridge off ramp are also all closed.

Street closures will last through June 20th -- when the festival comes to a close.

This year the Riverbend app also features things to do outside of the festival and around Chattanooga. To download the app, search “Riverbend” in the Android or iTunes app store.

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