Liquor stores brace for competition 30 days before wine hits gro - WRCBtv.com | Chattanooga News, Weather & Sports

Liquor stores brace for competition 30 days before wine hits grocery store shelves

Posted: Updated:
CHATTANOOGA, TN (WRCB) -

Shoppers will soon be able to add wine to their grocery lists in Chattanooga.

On Tuesday, the Chattanooga City Council approved the wine licenses for 17 local grocery stores. Meanwhile, surrounding liquor stores are bracing for the new competition. 

Although the bigger chains might win when it comes to convenience, liquor stores like Vine & Barrel in Hixson are promising better prices.

The liquor store has always been an extra stop for Tennessee wine-drinkers. But that's all changing in 30 days when the new state law allowing grocery stores to sell wine takes effect.

"Sure, we're worried," said Steve Nix of Vine & Barrel on Hixson Pike. "We know we're gonna lose some sales from it."

Wine contributes to nearly half of all sales at Vine & Barrel.

The store hopes to keep its customers by offering lower prices and bigger selections than grocery stores.
 
"We've got more beer than the grocery stores. We're also going to have more wine than the grocery stores," Nix said.

"We just may not have milk and eggs, but we've got the rest," he laughed.

Wine drinkers will soon have the option of going just down the street, to major chains like Food City and Publix.

On Tuesday, Chattanooga City Council approved the wine licenses of 17 grocery stores across the city, including Food City, Publix, Fresh Market, Whole Foods, and Earth Fare locations.

"The sales will start on July 1, and all the stores are submitting their license for us to sign," said councilman Moses Freeman.

Before signing off, the city checks that stores are properly zoned and their corporate ownership has no prior criminal history.

More grocery store locations will continue applying throughout the month, before the bottles legally hit the shelves.

"We don't want to lose one dollar from it, but we're bracing ourselves for the worst," Nix said. "Hopefully it won't be nearly as bad. We'll just have to wait and see."

The city approved the licenses for grocery stores across the area.

  1. Earth Fare, Inc. #420 at 1814 Gunbarrel Road, Suite 100, Chattanooga
  2. Food City #701 at 7804 East Brainerd Road, Chattanooga
  3. Food City #703 at 5604 Hixson Pike, Hixson
  4. Food City #705 at 1600 E. 23rd Street, Chattanooga
  5. Food City #706 at 4510 Highway 58, Chattanooga
  6. Food City #715 at 703 Signal Mountain Road, Chattanooga
  7. Food City #716 at 3801 Tennessee Avenue, Chattanooga
  8. Food City #726 at 3600 Hixson Pike, Chattanooga
  9. Food City #735 at 6951 Lee Highway, Chattanooga
  10. Food City #759 at 4011 Brainerd Road, Chattanooga
  11. Food City #774 at 9213 Lee Highway, Ooltewah
  12. Fresh Market #22 at 2288 Gunbarrel Road, Chattanooga
  13. Whole Foods Market Chattanooga at 301 Manufacturers Road, Chattanooga
  14. Publix Tennessee, LLC #1165 at 8644 E. Brainerd Road, Chattanooga
  15. Publix Tennessee, LLC #1166 at 5928 Hixson Pike, Suite 112, Hixson
  16. Publix Tennessee, LLC #1244 at 5958 Snow Hill Road, Suite 168 Ooltewah
  17. Publix Tennessee, LLC #1460 at 400 N. Market Street, Chattanooga

Powered by Frankly