Brown-Forman introducing 1st new bourbon brand in 20 years
By Associated Press
Courtesy: Courtesy of Andy Post / MGN
By BRUCE SCHREINER Associated Press
LOUISVILLE, Ky. (AP) - The spirits company behind Jack Daniel's Tennessee Whiskey is taking a deeper plunge into Kentucky bourbon.
Brown-Forman Corp. said Monday that Coopers' Craft will be its first new bourbon brand in 20 years. Company executives say the roll-out for the premium whiskey will come this summer in eight southeastern states, with plans to expand distribution once supplies increase.
Louisville-based Brown-Forman's flagship brand is Jack Daniel's and its extensive spirits lineup includes Woodford Reserve and Old Forester bourbons.
The company's executives are hoping Coopers' Craft follows the same long-term trajectory as Woodford Reserve, whose sales have risen steadily since its introduction two decades ago.
Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.