TN to spend $11 million on new DUI campaign - WRCBtv.com | Chattanooga News, Weather & Sports

TN to spend $11 million on new DUI campaign

Posted: Updated:
A printer coaster was part of the state's previous anti-DUI campaign. A printer coaster was part of the state's previous anti-DUI campaign.

NASHVILLE (AP) - After nixing an anti-DUI ad campaign that garnered criticism, the Tennessee Department of Transportation is paying millions on another attempt to educate the public about highway safety.

The Tennessean reports (http://tnne.ws/1ITPkwh) the state last week hired Tuerff-Davis Environmedia Inc., which won the $11.5 million contract to oversee the Governor's Highway Safety Office media campaign.

Earlier this year the state apologized for its former anti-DUI campaign before canceling it after it went viral. In mid-July, the state took down an anti-DUI website after coming under criticism for the slogans it used. Some referred to girls looking "hotter" to men under the influence and being "chatty" or "clingy."

Rep. John Ray Clemmons called the campaign "offensive, inexcusable and a waste of taxpayer dollars."

Proposed work for the new contract began Dec. 9 and runs through December 2020.

Information from: The Tennessean, http://www.tennessean.com

Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Powered by Frankly