Leave the crowds, camping outside, and toy grabbing to Black Friday. Holiday shopping no longer is set solely on the Black Friday deals. Small Business Saturday offers locals a chance to support their Downtown community.
Doors open at Blue Skies in Chattanooga for Small Business Saturday. People stroll Frazier Avenue gazing at the holiday window displays. In six years, the national movement is catching on.
"It is a campaign put on by American Express. It started in 2010 as a rebuttal to Black Friday and Cyber Monday," said Kaitlin, Manager of Blue Skies
For the Manager at the Tiny Knick-Knack Store in Chattanooga's North Shore. She believes shopping local gives you a more personal experience.
"More personal, it is a personal experience for the shopper and for the gift they are getting. If you come into the store you are going to be able to find that perfect gift for your mother, brother, really anybody," said Kaitlin.
If long lines are fighting for a parking spot stresses you out, small businesses may be the answer to keep that in-store experience.
"We have items you're not going to find at big chains. Some artist we work with exclusively, you won't find anywhere else, Kaitlin said.
Another benefit for shopping local, Kaitlin says the money stays right here in the our community. "Small local businesses brings diversity to the Chattanooga shopping scene. We don't have a location anywhere else so this is unique to Chattanooga so I think it adds character."
According to American Express last year, shoppers spent $14.3 billion dollars at locally owned stored and restaurants on Small Business Saturday. A recent survey found 55% of shoppers are aware of the "Buy Local" movement. 83% say Small Business Saturday promotions make them want to shop at small businesses all year.