Chattanoogans "Opt Outside" on Black Friday - WRCBtv.com | Chattanooga News, Weather & Sports

Chattanoogans "Opt Outside" on Black Friday

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HAMILTON COUNTY, TN (WRCB) -

Black Friday is known to draw crowds and chaos, but not everybody wanted to buy into the shopping madness.

Others chose to "Opt Outside."

Last month, retailer REI announced its doors would be closed on Black Friday and encouraged Americans to "Opt Outside" and enjoy the outdoors with family and friends.

For Anne Singer and her family, hiking at Harrison Bay State Park beats any Black Friday deal.

"This is the first time we've all been together for Thanksgiving in three years," Singer said. "It's much better than going out to the malls today. You can shop anytime. This is good family time."

Whether it was family time, or hitting the trails solo, avoiding the mall mayhem was the ultimate goal for hikers on Friday.

For Mark Johnson, peace and quiet outweighs any price tag.

"Oh, I don't want to go in the crowds at all, that's for sure," said Johnson. "I am not a city person. Raised in Detroit, did the city, no thank you. This is Chattanooga. I wanted to come out and play in the woods."

Park Rangers say the push to get folks outside isn't just during the holidays. It's a year-round goal.

"Anytime anybody else can get out and we can help guide them through the outdoor experience, that's why we do what we do," said Ranger Grant Sherrod.

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