Cleveland clothing manufacturer outfits NBC Sports talent - | Chattanooga News, Weather & Sports

Cleveland clothing manufacturer outfits NBC Sports talent

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It's a turnaround for a company that hit hard times.

Just a couple of years ago, Hardwick Clothing was facing bankruptcy, threatening to shut its doors. Now, the manufacturer is getting national exposure.

Some of the biggest names and faces you see every week on NBC Sports are wearing clothes made in the company's Cleveland factory.

"We're now doing NHL, NFL, as far as I know, The Golf Channel, and we'll be doing the 2016 Rio Olympics, " said Jeffery Diduch, Chief Creative Officer.

Diduch is one of the new executives that was hired last year to help push the company back into the forefront of the tailored clothing industry.

"People under a certain age haven't heard of Hardwick," Diduch said. "We're introducing some people to Hardwick for the first time, and we're reminding other people that we're still here, showing them that we're doing something new and rather exciting."

Hardwick recently invested $1.5 million dollars on new machinery, technology, and training its workers on the new design methods.

The idea, said Diduch, was bringing the nation's oldest clothing manufacturer (founded in 1880) up to date with the 21st century.

"When the company went bankrupt just over a year ago, they were making polyester blazers and uniforms for the Libyan Army, the Navy and stuff," Diduch explained.

Over the last year, the brand's entire product line has been totally revamped to include more modern fits and higher-quality designs.

Hardwick also boasts a competitive edge due to its location in the south.

 "Our cost structure is much more attractive than some of the northern factories," Diduch said. "We can come out with similar fabrics, similar cuts, and sometimes better makes and better cuts at better prices."

Hardwick officials say it's too early to measure any change in sales since the start of football season. However, they do anticipate the push on NBC will help boost profits -- and their overall brand image.

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