Brew of Champions? Wheaties lends iconic brand to a beer - WRCBtv.com | Chattanooga News, Weather & Sports

Brew of Champions? Wheaties lends iconic brand to a beer

Posted: Updated:
Wheaties Beer - a Hefeweizen usually brewed using over 50 percent malted wheat. Wheaties Beer - a Hefeweizen usually brewed using over 50 percent malted wheat.

This version of Wheaties may not be so good with milk.

Wheaties says it's partnering with a craft brewery to create a limited-edition beer.

The 16-ounce cans will only be available in the Minneapolis-St. Paul market starting Aug. 26, according to Wheaties parent company General Mills.

It's not exactly clear what makes it Wheaties beer, though it does contain wheat. General Mills says the beer will be called HefeWheaties, a nod to the German beer hefeweizen, which is typically made with more than 50 percent malted wheat.

"We're not saying it's a breakfast beer, but we're not saying it's not," said Ryan Petz, president of Fulton Brewery, the Minneapolis-based brewery that is making the beer.

Petz said the beer is also intended to tie his company to heritage of Minneapolis, which is also home to General Mills' headquarters.

Fulton will consider making the beer more widely available depending on how people react to the initial run, he said.

Mike Siemienas, a General Mills spokesman, said the company left the development of the beer to Fulton. He declined to say whether the company plans to tap an athlete or celebrity to endorse the beer.

The companies declined to disclose the financial terms of their agreement.

  • NewsMore>>

  • How to detect if it's too dry in your home

    How to detect if it's too dry in your home

    Sunday, January 21 2018 7:33 AM EST2018-01-21 12:33:07 GMT

    There are 5 1/2 weeks left of the Meteorological winter and 8 1/2 weeks until the spring equinox. As air in you're home may still be dry from the cold weather, here is a quick way to detect if it's too dry. 

    More

    There are 5 1/2 weeks left of the Meteorological winter and 8 1/2 weeks until the spring equinox. As air in you're home may still be dry from the cold weather, here is a quick way to detect if it's too dry. 

    More
  • Signs of government shutdown spotty but symbolic

    Signs of government shutdown spotty but symbolic

    Sunday, January 21 2018 12:50 AM EST2018-01-21 05:50:38 GMT
    Trump administration pledge to minimize the impact of a government shutdown faces an early test as a number of iconic American landmarks announced they would be closed.More
    Trump administration pledge to minimize the impact of a government shutdown faces an early test as a number of iconic American landmarks announced they would be closed.More
  • The Latest: Senate GOP plans a vote aimed at ending shutdown

    The Latest: Senate GOP plans a vote aimed at ending shutdown

    Sunday, January 21 2018 12:50 AM EST2018-01-21 05:50:24 GMT
    Republicans and Democrats appear to be no closer to ending a government shutdown, and the White House is indicating it's waiting for Democrats to drop their demand that a funding bill include protections for...More
    Republicans and Democrats appear to be no closer to ending a government shutdown, and the White House is indicating it's waiting for Democrats to drop their demand that a funding bill include protections for "Dreamers.".More
Powered by Frankly