UT football season ticket prices to increase for 2015 - WRCBtv.com | Chattanooga News, Weather & Sports

UT football season ticket prices to increase for 2015

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Tennessee fans cheer during "Third Down For What?" during the first half against Utah State at Neyland Stadium. Photo by Adam Lau/News Sentinel Tennessee fans cheer during "Third Down For What?" during the first half against Utah State at Neyland Stadium. Photo by Adam Lau/News Sentinel
KNOXVILLE (News Sentinel) -

Tennessee football season ticket prices will increase approximately 6.5 percent for the upcoming season after the sales for the 2014 season snapped a downward trend that went back to 2005.

Season tickets for bleacher seats in Neyland Stadium will increase in price from $385 for the season to $410 and chairback seats will go up from $406 to $431.

Vols fans are generally optimistic for the 2015 season after Tennessee's 45-28 win over Iowa in the TaxSlayer Bowl, but Tennessee associate athletics director for external operations Chris Fuller said the price increase is not being made because of growing demand but because of operational cost increases that could occur if the NCAA decides to increase student athlete compensation.

“I think the natural reaction is to think we had a winning season and things are trending upward so we looked at pricing accordingly,” Fuller said. “Actually, it's been more of a cost-of-living adjustment than ‘Hey, demand's up, so we think we can charge more.' ”

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