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Goat milk and smart marketing

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By JOE MORRIS
The Nashville Ledger

NASHVILLE, Tenn. (AP) - Maybe it was that last Facebook post that put them over the top. Or, maybe it was the #voteforgoats hashtag.

Little Seed Farm's goats aren't telling, but they do look a bit smug.

The goats, along with Little Seed Farm owners James and Eileen Ray, recently pulled in a cool $25,000 by snagging the top spot in furnishing retailer west elm's, "We Love LOCAL Small Business" grant contest.

The Wilson County farm is home to a herd of around 30 goats, whose milk is blended with farm-grown herbs to create organic soap and skincare products.

The contest was fierce, but the goats carried the day, says Jim Brett, president of west elm.

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