ChattaNew Year, after being announced last month, is gaining support from corporate sponsors, the City of Chattanooga and the community.

Chattanoogans have been without a community-wide signature event to call their own on New Year’s Eve.

This year, that will change.

Local businesses are joining in their support to host ChattaNew Year, a downtown New Year’s Eve event that celebrates Chattanooga and its citizens.

READ MORE | ChattaNew Year website

The DoubleTree Hotel by Hilton Chattanooga/Downtown will play host to the event and Coca-Cola Countdown to the New Year, which Coca-Cola Bottling Company United announced today will include a 3-D Coca-Cola bottle and laser light show.

“We knew Chattanooga would embrace the idea of a community-wide New Year’s Eve party, but we had no idea ChattaNew Year would take off so quickly,” said Peter Guarneiri, Area Director of Sales and Marketing for Vision Hospitality Group, Inc. “We are beyond thrilled to welcome the community to the DoubleTree Hotel, and kick off what we hope will be a yearly tradition. Coca-Cola Bottling Company United, as well as other sponsors, have stepped up in a big way to make this a special night for Chattanooga. We are grateful for their support and participation.”

The events, both inside and out will range from parties for ticket holders to outdoor activities and a street party aimed at kids and families.

At midnight, Chattanooga Mayor Andy Berke will be on hand to welcome in the New Year with Chattanooga Firefighter Jason Greer and his 17-year-old son, Tristin, will flip the switch to begin Coca-Cola’s Countdown to the New Year, with a celebratory light show to follow.

Greer recently won the hearts of Chattanoogans when he completed the Chattanooga Ironman competition to raise money for the organizations that helped treat Tristin, who is battling Stage 4 neuroblastoma.

ChattaNew Year will begin at 8:00pm inside The DoubleTree Hotel. Ticket holders will be treated to music from Deep Fried Five, a champagne toast station and giveaways from Krystal and MoonPie.

Additional food and beverages will be available for purchase. Event goers con document the evening in the ChattaNew Year photo booth, which benefits the Young Professionals Association of Chattanooga, or outside in an antique Coca-Cola delivery truck.

The outdoor family-friendly street party and Kidz Zone, powered by EPB, will entertain guests as the New Year approaches. Free and open to the public, the street party will include games, giveaways and local mascots.

Local food trucks, including Famous Nater’s, Bitler Bistro and Rolling J’s will offer specialty food items throughout the event on Chestnut Street.

WRCB-TV Channel 3 will serve as ChattaNew Year’s official welcomer. Media sponsors include KZ106, Talk Radio 102.3, 107.9 Nash Icon and the Chattanooga Times Free Press.

The DoubleTree Hotel and Vision Hospitality Group, Inc. is partnering with Coca-Cola Bottling Company United, Moon Pie, Mayfield Dairy, Signature Brokers, EPB, YPAC and Derryberry Public Relations for the event.