Chattanooga Christmas parade cancelled due to lack of funding - WRCBtv.com | Chattanooga News, Weather & Sports

Chattanooga Christmas parade cancelled due to lack of funding

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CHATTANOOGA, TN (WRCB) - The Annual Holiday Starlight Parade is just one way Chattanooga gets into the holiday spirit.

Including Ginger Burnette and her daughter Megan. Last year, Megan performed in the parade with her competitive cheer gym.

“Even though we were cold, we went to Starbucks and got hot chocolate and we threw candy to the people. It was really fun for the girls to laugh and giggle and have a bonding moment. It was really great for them,” Burnette said.

Carla Pritchard owns Chattanooga Presents, the company that puts on the parade. She says planning starts as early as September.

“With recruiting entries and sending out information and lining up the marketing for it all and just trying to put it all together,” she said.

But this year, Pritchard was forced to cancel the spectacle due to a lack of funding.

“Things like insurance, that's a very important aspect of a parade because there can be some situations where you need to make sure everyone is safe, obviously,” she added.

There's also the cost of security, marketing, lighting and costumes. It all adds up for $15,000 covered through a corporate sponsor.

“There's been a series of different businesses for the past 20 years, as I mentioned, that's changed quite a bit. Several businesses have been involved,” she said.

This year, Pritchard wasn't able to find a sponsor or any other funding. She also says this isn't the first time it's happened.

“Maybe four or five years ago, there was also a hiatus of the Christmas parade that year as well for the very same reason, so it shows us that it can come back,” she said.

But many are still finding ways to get into the holiday spirit like ice skating at Ross's Landing.

MainX24 will hold their parade on Saturday at 10:30 am.

Red Bank is holding their Christmas parade on Saturday starting at 5 pm.

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