WalMart tells store managers to match Amazon's Prices - | Chattanooga News, Weather & Sports

WalMart tells store managers to match Amazon's Prices

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(NBC News) - The battle for your bucks this holiday season is heating up.

First it was an ever-earlier holiday shopping season, marked by some merchants announcing crack-of-dawn openings on Thanksgiving.

Now, Wal-Mart -- the largest retailer in the country -- has told managers at its roughly 5,000 stores across the U.S. that they can match prices with Amazon and other online retailers.

Greg Foran, the head of Wal-Mart's U.S. business, said Thursday that the directive was meant to formalize a practice already in place in many stores.

"About half of the stores were doing it anyway," Foran said on a call with media after the company reported its quarterly results.

Ultimately, the winner of the battle could be consumers as the retailers offer discounts to bring in customers.
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