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Airline's lost-and-found dog is fake, but a cute commercial conman

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Sherlock, the fictional dog who reunited passengers with the items they left behind. Sherlock, the fictional dog who reunited passengers with the items they left behind.
(TODAY) - On Tuesday, KLM Royal Dutch Airlines released a video featuring a furry, four-footed worker named Sherlock, who reunited passengers with the items they left behind. But as it turns out, the adorable and awfully helpful beagle isn't really on the payroll. It was all just part of an ad.

Still, who can blame viral video fans for wanting to believe? Navigating airports, making it through security, enduring delays and losing luggage are all-too-common parts of travel. Throw in a talented pup who can save us from at least one woe, and we're suddenly living the dream.

SEE FOR YOURSELF | The KLM Lost & Found Service video

The advertising agency behind it all revealed the ruse.

"We were told that the members of KLM's Lost & Found team sometimes track down passengers before they even realize they've lost something," Alex Herwig and Jeroen Thissen, representatives at DDB & Tribal Worldwide, told MediaBistro. "We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog."

Ruff stuff, but the facts behind the story don't change it for TODAY's Hoda Kotb, who after learning all the details, declared, "I choose to believe it!"

If you can't keep the faith like Kotb, at least rest assured that there are plenty of dogs out there doing real jobs that make our lives easier every day.

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