New fashion label to open first store at Hamilton Place - WRCBtv.com | Chattanooga News, Weather & Sports

New fashion label to open first store at Hamilton Place

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CHATTANOOGA, TN (WRCB) - Sienna & Bellini, a new fashion label based in Atlanta will open their first store at Hamilton Place in late October. 

Construction is underway on the 3,100 square foot store and will be located on the upper level of the mall, near JCPenney.

Sienna & Bellini and will carry their own private labels of trendy apparel for young women at affordable prices. 

 “Fashion should be attainable,” said Valentina Pou, co-owner and lead designer for Sienna & Bellini. Sienna & Bellini will provide affordable style options to support and grow the fashion culture in and around Chattanooga. “We've spent a lot of time in this area and with the influx of entrepreneurs, young professionals, and artisans the timing is perfect to launch in this market,“ said Co-owner and designer Thali Gottesman. 

“This a unique brand of apparel for young women that we believe our shoppers will truly enjoy.  The Sienna & Bellini designs are one-of-a-kind and bring a fresh, new, affordable style to Chattanooga,” said Hamilton Place General Manager Dan Wolfe.   

Sienna & Bellini plans to open additional stores in the Atlanta market in the coming months.  
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