TN signs out-of-state firm for "Made in Tennessee" ads - WRCBtv.com | Chattanooga News, Weather & Sports

TN signs out-of-state firm for "Made in Tennessee" ads

Posted: Updated:

NASHVILLE, TN (AP) - Tennessee officials have signed a five-year, $60 million contract with a Kansas City, Missouri firm to produce the "Made in Tennessee" tourism campaign.

The marketing agency VML, which has opened a Nashville office, produced two 30-second TV commercials promoting getting outdoors in Tennessee. The ads feature with dramatic waterfalls, green rolling hills and horseback-riding amid a forest scene. The ads will play in about a dozen markets around the country.

The head of the state's tourism department, Susan Whitaker, told WPLN-FM in Nashville (http://bit.ly/1pzZ6VM ) at a time when other states are investing heavily in tourism promotion, Tennessee needs to keep up. Whitaker also cited ABC's "Nashville" as sparking new interest in visiting the city. VML's ad campaign is aimed at turning that interest into a visit.

Information from: WPLN-FM, http://www.wpln.org/

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • NewsMore>>

  • Alabama readying for solar eclipse

    Alabama readying for solar eclipse

    Monday, August 21 2017 5:47 AM EDT2017-08-21 09:47:22 GMT

    Alabamians from the Tennessee Valley to the coast are getting ready to view the solar eclipse on Monday. 

    More

    Alabamians from the Tennessee Valley to the coast are getting ready to view the solar eclipse on Monday. 

    More
  • Eclipse watchers flocking to Tennessee sites

    Eclipse watchers flocking to Tennessee sites

    Monday, August 21 2017 5:41 AM EDT2017-08-21 09:41:15 GMT

    Eclipse watchers are flocking to locations all over Nashville, Tennessee, the largest city in the path of the solar eclipse, to watch the celestial event. 

    More

    Eclipse watchers are flocking to locations all over Nashville, Tennessee, the largest city in the path of the solar eclipse, to watch the celestial event. 

    More
  • The Latest: Damaged USS John S. McCain reaches Singapore

    The Latest: Damaged USS John S. McCain reaches Singapore

    Monday, August 21 2017 5:03 AM EDT2017-08-21 09:03:30 GMT
    (James Vazquez/U.S. Navy via AP). In this Jan. 22, 2017, photo provided by U.S. Navy, the USS John S. McCain conducts a patrol in the South China Sea while supporting security efforts in the region.(James Vazquez/U.S. Navy via AP). In this Jan. 22, 2017, photo provided by U.S. Navy, the USS John S. McCain conducts a patrol in the South China Sea while supporting security efforts in the region.

    The U.S. Navy says the USS John S. McCain has arrived at Singapore's naval base with "significant damage" to its hull after a collision early Monday between it and an oil tanker. 

    More

    The U.S. Navy says the USS John S. McCain has arrived at Singapore's naval base with "significant damage" to its hull after a collision early Monday between it and an oil tanker. 

    More
Powered by Frankly