Beer Here! MLB Testing Self-Serve Suds at All-Star Game - WRCBtv.com | Chattanooga News, Weather & Sports

Beer Here! MLB Testing Self-Serve Suds at All-Star Game

Posted: Updated:
America's Pastime is hoping it's found beer's future. Target Field, home of the Minnesota Twins, has installed two self-serve beer machines made by Draft Serv.

Fans at Tuesday night's Major League Baseball All-Star Game will get to pour themselves draft beer with the only self-serve technology in major American sports. While Draft Serv and its competitors have carved a stake in restaurants, hotels and casinos, the All-Star game — which will bring about 40,000 people to Target Field — marks its "greatest exposure ever," said Jeff Spence, CEO of Draft Serv.

The machines at Target Field are a "beta test" for self-service beer in sports, said Jerry Jacobs Jr., principal at Delaware North, which provides concessions at the stadium. Fans provide ID at a concession stand and buy a $10, $20 or $40 beer card for the machines, which offer four Anheuser-Busch-distributed brews. Budweiser and Bud Light run 38 cents an ounce, while Shock Top and Goose Island 312 cost 40 cents an ounce. Machines aren't completely automated, as attendants stand by to ensure stumbling fans don't overserve themselves.

 

  • Channel 3 Eyewitness SportsMore>>

  • Lookouts Lose Close Game to Biscuits, 7-6

    Lookouts Lose Close Game to Biscuits, 7-6

    Wednesday, July 23 2014 10:45 AM EDT2014-07-23 14:45:47 GMT
    SPORTS - Chattanooga LookoutsSPORTS - Chattanooga Lookouts
    CHATTANOOGA, TN- (lookouts.com)-- It was a tight back-and-forth affair at ATT Field, but the Montgomery Biscuits (18-14) came out on the winning side ofa 7-6 score against the Chattanooga Lookouts (10-20). The Biscuits got out to a leadalmostas soon as the first pitch of the game was thrown by loading the bases and then subsequently unloading them on a Richie Shaffer double in the first inning. By the time the bottom of the second inning rolled around, the Biscuits had added another run to t...More
    CHATTANOOGA, TN- (lookouts.com)-- It was a tight back-and-forth affair at ATT Field, but the Montgomery Biscuits (18-14) came out on the winning side ofa 7-6 score against the Chattanooga Lookouts (10-20). The Biscuits got out to a leadalmostas soon as the first pitch of the game was thrown by loading the bases and then subsequently unloading them on a Richie Shaffer double in the first inning. By the time the bottom of the second inning rolled around, the Biscuits had added another run to t...More
  • Mocs hoops schedule highlighted by dates with Wisconsin, Butler and UGA

    Mocs hoops schedule highlighted by dates with Wisconsin, Butler and UGA

    Tuesday, July 22 2014 11:56 PM EDT2014-07-23 03:56:00 GMT
    Sports - Chattanooga Mocs UTCSports - Chattanooga Mocs UTC
    Chattanooga Mocs Head Basketball Coach Will Wade announced the 2014-15 schedule today. His second season features 17 home dates and trips to Wisconsin and Butler.More
    Chattanooga Mocs Head Basketball Coach Will Wade announced the 2014-15 schedule today. His second season features 17 home dates and trips to Wisconsin and Butler.More
  • UT Football will open 2018 vs. West Virginia in Charlotte

    UT Football will open 2018 vs. West Virginia in Charlotte

    Tuesday, July 22 2014 11:52 PM EDT2014-07-23 03:52:51 GMT
    Sports - Tennessee VolsSports - Tennessee Vols
    West Virginia and Tennessee will open the 2018 college football season at Bank of America Stadium in Charlotte.More
    West Virginia and Tennessee will open the 2018 college football season at Bank of America Stadium in Charlotte.More
Powered by WorldNow
Can't find what you're looking for?

WRCB-TV
900 Whitehall Road
Chattanooga, TN 37405
(423) 267-5412

WRCB Jobs EEO | FCC Public Files

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WRCB. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.