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Honors from 12th Annual American Business Awards Reflect Achievements in Data-Driven Marketing and Sales Technology
INDIANAPOLIS, July 8, 2014 /PRNewswire/ -- Teradata Corp. (NYSE: TDC), the analytic data platforms, marketing applications and services company, announced today that it has received two Stevie® Awards for industry leadership in data-driven marketing and sales technology from the 12th Annual American Business Awards (ABA). The awards were conferred at The 2014 American Business Awards Banquet held recently in Chicago, Illinois.
Teradata was awarded a Silver Stevie Award in the Brand Experience of the Year – Business-to-Business category for its global "Data-Driven Marketing Campaign." The award recognizes work that reaches business audiences to establish meaningful relationships, memorable, engaging experiences, and unique connections with their brands. Teradata's "Data-Driven Marketing Campaign" is an ongoing, global, integrated campaign featuring best-practices information for Marketing and C-Suite decision makers, and includes a vast collection of instructional papers, books and videos that present the business-value benefits of a customer-focused, data-driven marketing approach.
Teradata also received a Bronze Stevie Award in the Sales Technology category for its customer feature video, "American Red Cross: Doing More with Data to Offer Help and Hope."
The Stevie® Awards are the world's premier business awards created to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. Hailed as "the business world's own Oscars" by the New York Post when they started in 2002, the American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace. Nicknamed the Stevies™ for the Greek word "crowned," the awards were announced at the ABA's annual banquet, which was held in Chicago on June 13th.
Teradata CMO for Marketing Applications Lisa Arthur, who herself won a Gold Stevie Award in 2012 as "Marketing Executive of the Year," said, "We are honored to receive these statured 2014 Stevie Awards for our thought leadership work around data-driven marketing, and we look forward to serving more customers with our solutions as Teradata's industry leading vision for Integrated Marketing Cloud technology continues to be realized."
Additional Reading: Big Data Marketing: Engage Your Customers More Effectively and Drive Value, by Teradata's Lisa Arthur.
Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships. Visit Teradata.com for details.
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