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Chattanooga Airport targets Atlanta area fliers

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CHATTANOOGA, TN (Times Free Press) -
Chattanooga Airport officials agreed Monday to target air travelers who live in the north Atlanta suburbs, and they plan to about double the size of Lovell Field's rental car lot to meet higher demand.

The Airport Authority will spend $155,000 for the placement of outdoor and online advertising directed at residents north of Atlanta and in the Chattanooga area. The aim is to give those fliers an alternative to Hartsfield Jackson Atlanta International Airport, officials said.

Terry Hart, the Chattanooga Airport's chief executive, said passenger boardings already are growing in the Chattanooga area, up 15.27 percent through April over the same period a year ago.

Reaching out to the counties north of Atlanta is another opportunity to grow, Hart said.


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