Tequila el Jimador Launches "Take Home the Spirit" to Engage with Soccer Fans - WRCBtv.com | Chattanooga News, Weather & Sports

Tequila el Jimador Launches "Take Home the Spirit" to Engage with Soccer Fans

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Tequila el Jimador

360 Degree Program Incorporates Foursquare Program and Retail Initiatives

LOUISVILLE, Ky., June 6, 2014 /PRNewswire/ -- el Jimador, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, announced today the launch of its "Take Home the Spirit" 360 degree program with a unique Foursquare component, a first for the brand. As part of its soccer platform, consumers will have the opportunity to purchase limited edition soccer bottles, participate in social media and in-store promotions including sweepstakes and coupons to prepare for the international soccer tournament taking place in Brazil this summer.

el Jimador

el Jimador partnered with Foursquare to develop a first of its kind "Watcher's Guide," to provide fans in 14 cities with a list of bars and restaurants where the Brazil soccer games will be featured. This innovative program marks the first time a spirits brand has used Foursquare to advertise to people at locations where the brand is available. Consumers 21 and older will have the opportunity to win prizes such as flat screen TVs, branded glassware and MNT and U.S. national team jerseys after checking-in through Foursquare at select restaurants and stores or by visiting el Jimador's website at www.eljimador.com.

Soccer fans can follow el Jimador on Facebook for weekly contests and soccer-related content, including team-inspired recipes and soccer news. During game time, fans will be encouraged to engage with the brand and celebrate the tournament through a text-to-win promotion for a chance to win additional branded prizes.

Furthermore, for the third consecutive year the brand will launch a series of commemorative soccer bottles. Available for a limited time in the Blanco and Reposado expressions, these beautifully designed bottles illustrate a soccer ball through a street art splash stroke effect to comprise the background visual while the bold color strokes across the lower portion of the design reflect the US and Mexican team logo colors.

"Since 2011 the brand has showed its commitment to soccer fans by creating programs that bring out that passion for the game," said Mark Grindstaff, vice president and group brand director of el Jimador Tequila . "Take Home the Spirit is a unique 360 degree program designed to celebrate the pride, courage and determination each fan has for its national soccer team and el Jimador is once again thrilled to be part of this enthusiasm." 

About Tequila el Jimador
From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. el Jimador is the official sponsor of the MLS, U.S. Men's and Women's National Teams and the annual U.S. Tour of the Mexican National Team. To learn more about el Jimador, visit www.eljimador.com.

Photo - http://photos.prnewswire.com/prnh/20140606/95770

 

©2012 PR Newswire. All Rights Reserved.

  • Channel 3 Eyewitness SportsMore>>

  • McCallie's Blue Tornado thumps Cleveland 44-0

    McCallie's Blue Tornado thumps Cleveland 44-0

    Friday, August 22 2014 12:35 AM EDT2014-08-22 04:35:08 GMT
    CHATTANOOGA, TN (WRCB)-- The 2014 prep football season kicked off Thursday night at Finley Stadium with an oppressive heat that would prove stifling for Cleveland, as McCallie breezed through the Blue Raider defense early and often in a connvicing 44-0 win.Javaughn Craig capped McCallie's opening drive with a touchdown pass to a wide open Tyler Payne for a quick 7-0 McCallie lead.The Blue Tornado's next touchdown was an 84 touchdown run by Craig keeping the qusarterback option and dashing dow...More
    CHATTANOOGA, TN (WRCB)-- The 2014 prep football season kicked off Thursday night at Finley Stadium with an oppressive heat that would prove stifling for Cleveland, as McCallie breezed through the Blue Raider defense early and often in a connvicing 44-0 win.Javaughn Craig capped McCallie's opening drive with a touchdown pass to a wide open Tyler Payne for a quick 7-0 McCallie lead.The Blue Tornado's next touchdown was an 84 touchdown run by Craig keeping the qusarterback option and dashing dow...More
  • Braves blast Reds in first of four, 8-0

    Braves blast Reds in first of four, 8-0

    Friday, August 22 2014 12:19 AM EDT2014-08-22 04:19:12 GMT
    SPORTS - Atlanta BravesSPORTS - Atlanta Braves
    Justin Upton extended his hitting streak to 12 games with a bases-loaded single during Atlanta's decisive third inning, and the Braves extended their offensive resurgence with an 8-0 victory over the fading Cincinnati Reds on Thursday night.More
    Justin Upton extended his hitting streak to 12 games with a bases-loaded single during Atlanta's decisive third inning, and the Braves extended their offensive resurgence with an 8-0 victory over the fading Cincinnati Reds on Thursday night.More
  • Henderson and Zeman pace Marion Co. past Grundy Co. 49-22

    Henderson and Zeman pace Marion Co. past Grundy Co. 49-22

    Friday, August 22 2014 12:17 AM EDT2014-08-22 04:17:31 GMT
    The Ricky Ross era at Marion County is off to a great start thanks much in part to running backs Blake Zeman and Josh Henderson who combined for six touchdowns in a 49-22 season opening win over Grundy County.More
    The Ricky Ross era at Marion County is off to a great start thanks much in part to running backs Blake Zeman and Josh Henderson who combined for six touchdowns in a 49-22 season opening win over Grundy County.More
Powered by WorldNow
Can't find what you're looking for?

WRCB-TV
900 Whitehall Road
Chattanooga, TN 37405
(423) 267-5412

WRCB Jobs EEO | FCC Public Files

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WRCB. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.