New recommendation from denim designer: Don't wash your jeans
How often should you wash your jeans?
How about never. That's the recommendation of the CEO of Levi Strauss. Chip Bergh says keep your jeans out of the washing machine, and instead spot clean them with a little detergent and a sponge or toothbrush and let them air dry. He says one of his favorite pairs had never been washed and he has owned them for nearly a year.