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SOURCE Women’s Health Magazine
Leading Female U.S. Senators to Take Part in Observance; Brands Also Team Up with Facebook & Instagram to Launch #Healthies Campaign
NEW YORK, May 9, 2014 /PRNewswire/ -- In honor of National Women's Health Week (May 11-17), Women's Health Magazine, the fastest-growing international women's lifestyle and wellness magazine, is teaming up with the Emmy®-winning daytime syndicated series, The Doctors (check local listings), to encourage women across the country to make their health a priority and bring vital information to the masses during this important week.
To promote the week-long initiative, the May issue of Women's Health, on sale now, features a four-page spread highlighting instant health upgrades with exclusive advice from The Doctors co-hosts Travis Stork, M.D., Rachael Ross, M.D., Ph,D., Jennifer Berman, M.D., Jennifer Ashton, M.D. and Ian Smith, M.D. In the "45 Instant Health Upgrades" article, the experts discuss ways to improve one's physical and mental health in all aspects of their life, including sexual health, relationships, nutrition, sleep, oral care, stress and fitness.
In conjunction with the May issue feature, The Doctors will include daily segments from May 12-16, during which the show hosts and Women's Health editors will reveal health and wellness upgrades to showcase more ways to take advantage of National Women's Health Week.
"At Women's Health, we motivate our readers take steps to a healthier life," says Editor-in-Chief, Michele Promaulayko. The Doctors is a perfect partner to help us spread the message of this important week, guiding people to put their health first. The lifestyle tips and tools their experts provide in our feature are simple, but lasting ways to boost your mind, body and spirit."
"The core mission of The Doctors has always been to offer the gold standard in health and wellness information," said Carla Pennington, executive producer of the series. "We're thrilled to be working with Women's Health to help deliver this useful information to their readers and to our viewers during National Women's Health Week."
Women's Health and The Doctors will also team up with Facebook and Instagram as their social media partner. In a new initiative to garner buzz surrounding the week, the brands have launched a social media campaign asking readers and viewers to submit photos capturing a healthy activity using the hashtag #healthies, a new twist on the selfie. Pictures may appear on an upcoming episode of The Doctors during National Women's Health Week, and may also be featured in the "#Healthies of the Day" slideshow on WomensHealthMag.com. The program will also include exclusive #NWHW challenges, live chats and more on the social platforms.
WomensHealthMag.com will have a series of original online quizzes, videos and blog posts from leaders in the Women's Health community to support the week, including United States Senators Patty Murray (D-Washington), Susan Collins (R-Maine), Lisa Murkowski (R-Alabama), Claire McCaskill (D-Missouri), Tammy Baldwin (D-Wisconsin) and Barbara Mikulski (D-Maryland).
National Women's Health Week is an observance led by the U.S. Department of Health and Human Services Office on Women's Health, which serves as a time to help women understand what it means to be well and put your health first. The week focuses on getting active, eating healthy, mental health, avoiding unhealthy behaviors and receiving regular checkups and preventive care. Women's Health has been named a National Partner for the initiative.
About The Doctors
THE DOCTORS, which won the Emmy® Award for Outstanding Daytime Talk Show/Informative in 2010, is a daily, nationally syndicated series airing in nearly 200 markets. Featuring Travis Stork, M.D., Andrew P. Ordon, M.D., F.A.C.S., James M. Sears, M.D., Jennifer Ashton, M.D., Jennifer Berman, M.D., Rachael Ross, M.D., PhD. and Ian K. Smith, M.D., THE DOCTORS offers viewers a reliable source of fascinating health and wellness advice. Taped in front of an audience in Hollywood, THE DOCTORS is produced by Stage 29 Productions and distributed by CBS Television Distribution. Jay McGraw, Carla Pennington, Patricia Ciano, Jeff Hudson and Dr. Phil McGraw are executive producers. CBS Television Distribution is the preeminent company in worldwide television syndication. For additional information on THE DOCTORS, now in its sixth season, please visit www.thedoctorstv.com.
About Women's Health: Women's Health propels 22 million consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women's Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle and was also nominated for the ASME of General Excellence again in 2013; included on Adweek's annual Hot List two times and is nominated for a third in 2013; and was named Advertising Age's 2009 Magazine of the Year and also listed among their 2013 A-List winners. With 28 editions in 51 countries, the magazine continues to be the fastest growing women's magazine in the world. The Women's Health brand has had 15 new launches in the last four years and seen tremendous success abroad with recent launches even in countries with challenging economic situations; new editions include the Middle East, Spain, Poland, Greece, Portugal, the Netherlands and Sweden. Women's Health South Africa, Women's Health Netherlands and Women's Health Australia were named "Launch of the Year" in their respective markets. For more up-to-the-minute information, visit www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women's Health Magazine).
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