New MediaMath App Enables Advertisers to Use First Party Data to Reach Target Consumers on Twitter - WRCBtv.com | Chattanooga News, Weather & Sports

New MediaMath App Enables Advertisers to Use First Party Data to Reach Target Consumers on Twitter

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE MediaMath

Marketers can seamlessly develop and export custom audiences for stronger retargeting strategies across Twitter's active users

NEW YORK, May 8, 2014 /PRNewswire/ -- MediaMath has introduced its self-service Twitter Tailored Audiences app, available within the TerminalOne Marketing Operating System™, empowering advertisers to leverage their first-party data to more effectively re-engage with high-value, consumers and prospects on Twitter.

MediaMath, creator of the TerminalOne Marketing Operating System(TM)

Through the custom app, the first of its kind from a Twitter ad partner, marketers are able to utilize MediaMath's full data management capabilities to identify users who have recently interacted with their brand via their website and mobile web properties and build custom audiences directly in TerminalOne.  Those audiences can then be exported and activated for custom tailored audience campaigns, powering more relevant targeting and messaging to the social network's 241 million active users. 

"Our partnership with Twitter enhances the value of our single platform offering through which marketers can efficiently manage all of their multi-channel strategies," said Chris Victory, vp, global business development, MediaMath. "We're providing our TerminalOne users with an easy-to-use app to continue conversation with their most valuable customers – wherever they may be – which presents a huge opportunity to drive better marketing performance.  Twitter is an innovative and strategic partner and we look forward to future collaboration with them."

Through a few simple steps, MediaMath clients can take advantage of this new integration. To learn more, visit the OPEN App Marketplace.

About MediaMath

Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media.  MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business.  Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem. 

Contact:

Matt Caldecutt
Blast PR for MediaMath
917-698-0810
matt@blastpr.com

Logo - http://photos.prnewswire.com/prnh/20140422/77010

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow
Can't find what you're looking for?

WRCB-TV
900 Whitehall Road
Chattanooga, TN 37405
(423) 267-5412

WRCB Jobs EEO | FCC Public Files

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WRCB. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.