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SOURCE B&O PLAY by Bang & Olufsen
COPENHAGEN, Denmark, April 24, 2014 /PRNewswire/ -- Today, B&O PLAY and Opening Ceremony announce a creative partnership which revolves around a limited edition of the iconic Form 2i headphones that were originally launched in 1985 – and re-launched this year with an added microphone, remote and improved comfort design.
The Opening Ceremony-designed version of Form 2i is a cheeky and playful take on what can truly be classified as a design icon because of the place the headphones occupy at the permanent collection at MoMA in New York.
The headphones are also central in an eye-catching music video featuring up-and-coming hip house sensation Maluca, who discovers a whole new dimension to life in New York City when she puts on a pair of Form 2i. The video highlights how the whole city erupts into an animated color-explosion while featuring Maluca's brand new single "Trigger" – a sure-fire hit destined to get people dancing all through the summer.
Another important element of the Opening Ceremony and B&O PLAY partnership are listening stations that will placed in the Opening Ceremony stores in both New York and London.
To see what it's all about go to: www.beoplay.com/openingceremony
To view Maluca's new single, "Trigger" featuring B&O PLAY's Form2i visit:
To buy the headphones go to your nearest Opening Ceremony store or www.openingceremony.us
ABOUT B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at youthful, design-conscious urbanites with an active lifestyle.
The B&O PLAY portfolio is made up of stand-alone, portable products, that are intuitive to use and easy to integrate into your daily life - at home or on the move.
ABOUT OPENING CEREMONY
Opening Ceremony was founded in September 2002 in New York by Carol Lim and Humberto Leon-with the idea of bringing their love of travel and fashion to a concept boutique. The company has grown to encompass several retail outlets in New York, Los Angeles, London and Tokyo, and the Opening Ceremony ready- to-wear, accessories and footwear collections for men and women. Opening Ceremony has also become known for its myriad of innovative collaborations, including ones with style icon Chloë Sevigny and filmmaker Spike Jonze. The company operates a wholesale showroom in New York representing over 20 international and domestic brands.
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