NBC News - The maker of Four Loko has agreed
with 20 U.S. state attorneys general and the city of San Francisco to a
series of reforms to resolve allegations that it improperly marketed
flavored malt beverages to young people and encouraged alcohol abuse.
Projects LLC, which is based in Chicago, agreed not to sell caffeinated
alcoholic drinks, agreed not to promote binge drinking or other misuses
of alcohol, and accepted marketing limits designed to keep people under
21 from buying alcoholic products.
Among these limits are a ban on
promoting flavored malt beverages on school or college property except
at licensed retailers, and not using models or actors under age 25 or
who appear to be under age 21 in its advertising.
Phusion also agreed to pay $400,000 to the regulators as part of the settlement.
danger of mixing caffeine and alcohol was spotlighted in 2010 when some
college students were hospitalized for alcohol poisoning after drinking
alcoholic energy drinks.
that year removed the caffeine and other stimulants from beverages,
including Four Loko, after the U.S. Food and Drug Administration warned
the company and rivals that "blackout in a can" drinks combining alcohol
and caffeine were unsafe.
energy drinks are dangerous - especially for the teenagers and young
adults they target," New York Attorney General Eric Schneiderman said in
a statement. "Today's agreement ensures that one company will no longer
market a dangerous product to youth."
the settlement, Phusion denied the regulators' allegations and that it
violated any laws, including state laws governing consumer protection
and trade practices.
"We consider this
agreement a practical way to move forward and an opportunity to
highlight our continued commitment to ensuring that our products are
consumed safely and responsibly only by adults 21 and over," President
Jim Sloan said in a statement. "Phusion continues to believe, however,
as do many people throughout the world, that the combination of alcohol
and caffeine can be consumed safely and responsibly."
Wednesday, August 23 2017 11:49 PM EDT2017-08-24 03:49:44 GMT
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