WRCB, the NBC affiliate in Chattanooga, debuted the most contemporary set in the market on Wednesday.
The project has been in the planning phase for more than a year. It began by considering several of the leading set design companies in the country.
San Diego-based Broadcast Design International designed the set with local artists, contractors and carpenters assisting with installation. Chattanooga-based JDM Construction assisted in demolition and construction.
"This set completely replaces a 1998 set that we have renovated multiple times," said WRCB President & General Manager Tom Tolar.
"The new set contains more technology and can be used for multiple types of local programming; viewers will benefit the most."
"With input from the WRCB team and Channel 3 viewers, we created a set that is uniquely Chattanooga and represents who we are as a news team," said WRCB News Director Derrall Stalvey.
"This set will offer us more versatility than before. It is contemporary classic."
In addition to the WRCB set, the BDI team recently completed new sets for KNBC-TV in Los Angeles and KCNC-TV in Denver.
WRCB is owned by Sarkes Tarzian, Inc. In addition to WRCB-TV, Sarkes Tarzian, Inc. owns KTVN-TV in Reno, Nevada; WAJI-FM and WLDE-FM in Ft. Wayne, Indiana; and WGCL-AM and WTTS-FM in Bloomington/Indianapolis, Indiana. Sarkes Tarzian, Inc. headquarters are located in Bloomington, Indiana.