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The Brazilian Chilled and Deli Foods Market: What Consumers Eat and Why?

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LONDON, Jan. 29, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The Brazilian Chilled and Deli Foods Market: What Consumers Eat and Why?


Product Synopsis

This report provides the results for the Chilled and Deli Foods market in Brazil from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Chilled and Deli Foods market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Chilled and Deli Foods market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As the country undergoes rapid development, and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys, and then consumer group tracking and modeling, for the following specific categories: Cured Meats, Fermented Meats, Pates, Pies and Savory Appetizers, Pre-Packed Sandwiches, Prepared Salads, and Savory Baked Goods.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The sheer weight of numbers ensures that younger age groups are key consumers of these products in Brazil. Often parents' will be deciding upon their kids' consumption choices, but as these children age and progress towards their teenage years they will increasingly make (or at least influence) their consumption decisions. Recognizing this is key to addressing future growth opportunities.

The penetration of private label products varies greatly between product categories, from between as little as 3% to over 60%. This varied picture highlights the potential threats to branded products and room for growth for Private Labels alike.

The share of consumers influenced by the Convenience and Value for Money trends is significant, although other trends also play a key role in shaping consumers' choices. The effective targeting of these trends will be crucial for future success, provided consumers can be encouraged to act on these trends more consistently.

Key Highlights

In several, but not all, categories there is a marked decline in the share of users for the Early Young Adults group. This is likely a reflection of altering habits of people as they move out of the family home for the first time. As such this period of change offers both opportunities and threats to marketers.

In terms of total volumes leading retailers in organized retail have significant share, but outside these leading players the picture is much more fragmented. For those seeking to build major presence building effective relationships with the leader retailers will therefore most likely be vital.

A significant "attitude-behavior" gaps exist between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Chilled and Deli Foods Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Cured Meats
3.2.2 Fermented Meats
3.2.3 Pates
3.2.4 Pies and Savory Appetisers
3.2.5 Pre-packed Sandwiches
3.2.6 Prepared Salads
3.2.7 Savory Baked Goods
3.3 Behavioral Trends and Market Value
3.3.1 Cured Meats
3.3.2 Fermented Meats
3.3.3 Pates
3.3.4 Pies and Savory Appetisers
3.3.5 Pre-packed Sandwiches
3.3.6 Prepared Salads
3.3.7 Savory Baked Goods
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Cured Meats
4.1.2 Fermented Meats
4.1.3 Pates
4.1.4 Pies and Savory Appetisers
4.1.5 Pre-packed Sandwiches
4.1.6 Prepared Salads
4.1.7 Savory Baked Goods
4.2 Consumer Profiles by Product Category
4.2.1 Cured Meats
4.2.2 Fermented Meats
4.2.3 Pates
4.2.4 Pies and Savory Appetisers
4.2.5 Pre-packed Sandwiches
4.2.6 Prepared Salads
4.2.7 Savory Baked Goods
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Chilled and Deli Foods Brand Choice and Private Label Consumer Penetration
5.2.1 Cured Meats
5.2.2 Fermented Meats
5.2.3 Pates
5.2.4 Pies and Savory Appetisers
5.2.5 Pre-packed Sandwiches
5.2.6 Prepared Salads
5.2.7 Savory Baked Goods
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Chilled and Deli Foods
6.1.2 Cured Meats
6.1.3 Fermented Meats
6.1.4 Pates
6.1.5 Pies and Savory Appetisers
6.1.6 Pre-packed Sandwiches
6.1.7 Prepared Salads
6.1.8 Savory Baked Goods
7 Consumption Impact: Market Valuation
7.1 Chilled and Deli Foods Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Chilled and Deli Foods Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Chilled and Deli Foods Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice and Category Share of Organized Retail
8.1 Retailer Volume Share of Organized Retail
8.1.1 Retailer Volume Share in Chilled and Deli Foods of Organized Retail
8.2 Retailer Volume Share by Category of Organized Retail
8.2.1 Retail Share by Volume - Cured Meats
8.2.2 Retail Share by Volume - Fermented Meats
8.2.3 Retail Share by Volume - Pates
8.2.4 Retail Share by Volume - Pies and Savory Appetisers
8.2.5 Retail Share by Volume - Pre-packed Sandwiches
8.2.6 Retail Share by Volume - Prepared Salads
8.2.7 Retail Share by Volume - Savory Baked Goods
8.3 Profiles of End-Consumers of Chilled and Deli Foods, by Retailer Used
8.3.1 Carrefour
8.3.2 Companhia Brasileira de Distribuicao
8.3.3 Prezunic
8.3.4 Wal-Mart
8.3.5 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Chilled and Deli Foods Market
Table 2: Foreign Exchange Rate - BRL vs. USD
Table 3: Brazil Survey Respondent profile (weighted), 2012
Table 4: Brazil Chilled and Deli Foods Value Share (%), by Age Groups, 2012
Table 5: Brazil Chilled and Deli Foods Value Share (%), by Gender, 2012
Table 6: Brazil Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: Brazil Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
Table 8: Brazil Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
Table 9: Brazil Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
Table 10: Brazil Cured Meats Consumer Group Share (% market value), 2012
Table 11: Brazil Fermented Meats Consumer Group Share (% market value), 2012
Table 12: Brazil Pates Consumer Group Share (% market value), 2012
Table 13: Brazil Pies and Savory Appetisers Consumer Group Share (% market value), 2012
Table 14: Brazil Pre-packed Sandwiches Consumer Group Share (% market value), 2012
Table 15: Brazil Prepared Salads Consumer Group Share (% market value), 2012
Table 16: Brazil Savory Baked Goods Consumer Group Share (% market value), 2012
Table 17: Brazil Total Cured Meats Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: Brazil Total Fermented Meats Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: Brazil Total Pates Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: Brazil Total Pies and Savory Appetisers Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: Brazil Total Pre-packed Sandwiches Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: Brazil Total Prepared Salads Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: Brazil Total Savory Baked Goods Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: Brazil Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: Brazil Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: Brazil Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: Brazil Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: Brazil Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: Brazil Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: Brazil Pies and Savory Appetisers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: Brazil Pies and Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: Brazil Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: Brazil Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: Brazil Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: Brazil Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: Brazil Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: Brazil Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: Brazil Cured Meats Consumer Profiles (% consumers by sub-group), 2012
Table 39: Brazil Fermented Meats Consumer Profiles (% consumers by sub-group), 2012
Table 40: Brazil Pates Consumer Profiles (% consumers by sub-group), 2012
Table 41: Brazil Pies and Savory Appetisers Consumer Profiles (% consumers by sub-group), 2012
Table 42: Brazil Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2012
Table 43: Brazil Prepared Salads Consumer Profiles (% consumers by sub-group), 2012
Table 44: Brazil Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2012
Table 45: Brazil Chilled and Deli Foods Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 46: Brazil Cured Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: Brazil Fermented Meats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: Brazil Pates Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: Brazil Pies and Savory Appetisers Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: Brazil Pre-packed Sandwiches Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: Brazil Prepared Salads Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: Brazil Savory Baked Goods Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 53: Brazil Chilled and Deli Foods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: Brazil Cured Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: Brazil Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: Brazil Pates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: Brazil Pies and Savory Appetisers: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: Brazil Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 59: Brazil Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: Brazil Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 61: Brazil Chilled and Deli Foods Market Value (Brazilian Real million), by Category, 2012
Table 62: Brazil Chilled and Deli Foods Market Value (US$ million), by Category, 2012
Table 63: Brazil Chilled and Deli Foods Market Volume (Kg m), by Category, 2012
Table 64: Brazil Chilled and Deli Foods Market Value (US$ million), by Category, 2012
Table 65: Brazil Chilled and Deli Foods Expenditure Per Capita (Brazilian Real), by Category, 2012
Table 66: Brazil Chilled and Deli Foods Expenditure Per Capita (US$), by Category, 2012
Table 67: Brazil Chilled and Deli Foods Expenditure Per Household (Brazilian Real), by Category
Table 68: Brazil Chilled and Deli Foods Expenditure Per Household (US$), by Category
Table 69: Brazil Chilled and Deli Foods Market Volume (Kg m), by Category, 2012
Table 70: Brazil Chilled and Deli Foods Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 71: Brazil Chilled and Deli Foods Consumption Per Household (Kg m / Households m), by Category, 2012
Table 72: Brazil Chilled and Deli Foods Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2012
Table 73: Brazil Cured Meats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 74: Brazil Fermented Meats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 75: Brazil Pates Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 76: Brazil Pies and Savory Appetisers Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 77: Brazil Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 78: Brazil Prepared Salads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 79: Brazil Savory Baked Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Table 80: Brazil: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2012
Table 81: Brazil: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2012
Table 82: Brazil: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2012
Table 83: Brazil: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
Table 84: Brazil: Profile of Chilled and Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: Brazil Chilled and Deli Foods Value Share (%), by Age Groups, 2012
Figure 3: Brazil Chilled and Deli Foods Value Share (%), by Gender, 2012
Figure 4: Brazil Chilled and Deli Foods Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: Brazil Chilled and Deli Foods Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: Brazil Chilled and Deli Foods Value Share (%) by Wealth Groups, 2012
Figure 7: Brazil Chilled and Deli Foods Value Share (%) by Busy Lives Groups, 2012
Figure 8: Brazil Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: Brazil Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: Brazil Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: Brazil Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: Brazil Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: Brazil Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: Brazil Pies and Savory Appetisers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: Brazil Pies and Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: Brazil Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: Brazil Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: Brazil Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: Brazil Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: Brazil Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: Brazil Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: Brazil Chilled and Deli Foods Market Value (US$ million), by Category, 2012
Figure 23: Brazil Chilled and Deli Foods Expenditure Per Capita (US$), by Category, 2012
Figure 24: Brazil Chilled and Deli Foods Expenditure Per Household (US$), by Category
Figure 25: Brazil Chilled and Deli Foods Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2012
Figure 26: Brazil Cured Meats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 27: Brazil Fermented Meats Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 28: Brazil Pates Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 29: Brazil Pies and Savory Appetisers Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 30: Brazil Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 31: Brazil Prepared Salads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012
Figure 32: Brazil Savory Baked Goods Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2012

Companies Mentioned

A. Angeloni, Carrefour, Casino, Cencosud, Cia Zaffari, Companhia Brasileira de Distribuicao ,Coop Cooperativa de Consumo ,DMA Distribuidora


Read the full report:
The Brazilian Chilled and Deli Foods Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/chilled_frozen_food/brazilian_chilled_deli_foods_market_consumers_eat_why_1.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Chilled_Food

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

 

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