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SOURCE Promotion In Motion
Innovative new product evokes a sense of playful nostalgia while boasting a modern design - a chewy fruit center surrounded by rich creamy or crunchy peanut butter coating
ALLENDALE, N.J., Jan. 29, 2014 /PRNewswire/ -- The Promotion In Motion Companies, Inc., makers of Welch's® Fruit Snacks, America's leading fruit snack brand, announced today the launch of Welch's® PB&J Snacks, bringing together the two great tastes of Peanut Butter and Jelly in an easy-to-eat, no-mess treat. The round, bite-sized snacks feature a chewy center made with real fruit, surrounded by a peanut butter coating, ending the "crust or no crust?" debate once and for all.
The first and only treat of its kind, Welch's® PB&J Snacks include 100% of the daily recommended value of Vitamin C, are a good source of Vitamins A & E, and will be offered in four different varieties, giving consumers the option of a sweet Concord Grape or Strawberry center, and creamy or crunchy peanut butter outside. The number one and fastest growing fruit snacks brand, Welch's®, will be adding PB&J Snacks to its current offering of treats made with real fruit including Welch's® Fruit Snacks and Welch's® Fruit 'N Yogurt™ Snacks.
"We are thrilled to be launching Welch's® PB&J Snacks, an innovative new product that transforms one of the most beloved flavor combinations into a perfect at-home or on-the-go snack," said Josh Shapiro, Vice President of Marketing for The Promotion In Motion Companies, Inc. "The creation of Welch's® PB&J Snacks strengthens our commitment to providing fun and delicious snacks for the entire family to enjoy."
Welch's® PB&J Snacks will be offered in an 8-count box with a suggested retail of $2.79, with additional package types to be released over the course of the year. The product will be available for purchase nationwide from club stores, mass merchandisers, grocery stores, convenience stores, movie theatres and other retailers.
About The Promotion In Motion Companies
The Promotion In Motion Companies, Inc. is one of North America's premier makers of fruit snacks and other snack food products, and has been named one of the top 100 candy companies globally. Promotion In Motion was named one of the fastest growing Consumer Packaged Goods (CPG) companies in the U.S., according to a study by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI), named as Candy Industry's top 100 candy companies in the world, one of NJBIZ's top family-owned businesses and listed on Crain's New York Business' 2013 New York Area's Largest Privately Held Companies list. The company's proprietary and licensed brands include WELCH'S® Fruit Snacks and Fruit 'n Yogurt™ Snacks, SUN-MAID® Milk Chocolate Raisins, My M&M'S® Brand Chocolate Candies, FISHER® Milk Chocolate Peanuts, Toggi® Fine European Wafer Cookie, TUXEDOS® Chocolate Almonds, SOUR JACKS® Sour Candies, NUCLEAR SQWORMS® Sour Neon Gummi Worms, Gummy Factory® Gummi Bears, TOGGI® Fine European Chocolate Wafers, BAKE SHOPPE™ Cookie Dough Miniatures™, JUICEFULS® Juice Filled Fruit Snacks and more. Its subsidiaries and affiliates include Promotion In Motion Canada, Inc., Grupo de Alimentacion Promocion en Mocion Mexico, S. de R.L. de C.V., Grupo de Alimentacion Promotion In Motion Iberica, S.L., Promotion In Motion UK, Ltd., Farmer's Choice Food Brands and PIM Brands LLC. For additional information, please visit www.promotioninmotion.com.
About Welch Foods Inc.
Headquartered in Concord, Massachusetts, Welch's is the processing and marketing subsidiary of the National Grape Cooperative. Welch's is owned by more than 1,000 family farmers across America and in Ontario, Canada, who make up this cooperative and who grow the delicious and inherently healthy Concord grapes used in Welch's juices and other grape-based products. Welch's is committed to research and development that will meet the growing demand for products that address consumers' health and nutrition needs. Welch's products are sold throughout the United States and in approximately 40 countries around the globe. Welch's is an Equal Opportunity Employer – Minorities/Female/Disabled/Veterans.
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