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Crumbs Bake Shop, Inc. Partners With White Coffee

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SOURCE Crumbs Bake Shop, Inc.

NEW YORK, Jan. 29, 2014 /PRNewswire/ -- Crumbs Bake Shop, Inc. (NASDAQ: CRMB) the nation's largest cupcake specialty retail store, and White Coffee, an industry leader in private-label coffee, today announced the completion of a licensing agreement that will bring Crumbs Bake Shop brand packaged coffees and single-cup coffees to select retail outlets across the country. This new line of coffee products feature five flavor profiles, inspired by Crumbs' innovative gourmet cupcakes.

(Logo: http://photos.prnewswire.com/prnh/20140122/NY51093LOGO )

White Coffee, third-generation coffee roasters based in Long Island City, New York, will manufacture and distribute the Crumbs Bake Shop Coffee collection. The five offerings consist of three flavored coffees reminiscent of Crumbs' most iconic cupcakes -- Red Velvet, Blackout and Hazelnut, as well as a dark and medium roast. The coffees will be available in the second quarter of 2014 in supermarkets, mass merchants, wholesale clubs and independent food stores nationwide.

"This new line of coffee perfectly complements our baked goods and will bring the Crumbs Bake Shop experience not only to current guests but also to new customers across the country," said Edward Slezak, interim Chief Executive Officer and General Counsel of Crumbs Bake Shop, Inc.

"We are very excited to be able to introduce the Crumbs brand coffee to our customers," says Gregory White, VP of White Coffee.

The coffees are packaged in 10oz. bags of ground beans, 1.5oz. vacuum bricks and single-cup coffees.

About Crumbs Bake Shop, Inc.

The first Crumbs Bake Shop opened in March 2003 on the Upper West Side of Manhattan and is well known for its innovative and oversized gourmet cupcakes. The Company currently has 69 locations in 12 states and the District of Columbia.

About White Coffee

White Coffee Corporation is based in Long Island City, NY, and is a third-generation family-owned coffee importing and roasting business in operation since 1939. Its offerings include specialty single origins, certified organics, Fair Trade and Rainforest Alliance coffees. White Coffee offers extensive customized packaging options along with thorough quality control and food safety processes.

FORWARD LOOKING STATEMENTS:

SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN "FORWARD-LOOKING STATEMENTS" MADE IN RELIANCE UPON THE SAFE HARBOR PROVISIONS OF SECTION 27A OF THE SECURITIES ACT OF 1933, AS AMENDED, AND SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED, CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS.  ACTUAL RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY; WEATHER RELATED EVENTS; RISKS ASSOCIATED WITH CHANGES IN SOCIAL, POLITICAL, ECONOMIC AND OTHER; RISKS ASSOCIATED WITH UNCERTAINTY RELATING TO THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH STRATEGIES, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE COMPANY'S FORM 10-K AND QUARTERLY REPORTS ON FORM 10-Q, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO REFLECT SUBSEQUENT EVENTS OR CIRCUMSTANCES.

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