UPDATE: Cleveland crash victim identified
A midday accident Monday proved fatal for a motorist near Cleveland.
A photo from a Channel 3 Facebook fan shows a Mercedes SUV on its side, surrounded by firefighters and first responders.
Bradley County Sheriff's Office Bob Gault tells Channel 3 that the single-vehicle accident took place on Georgetown Road, when the vehicle ran off the road in a curve and struck a tree.
The driver, 67-year-old Randall Geren of Decatur, TN, died as a result of his injuries, marking the eighth traffic fatality on Bradley County this year.
The Traffic Unit of the Bradley County Sheriff's Office is investigating.