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Marketing professional, Kevin Williams, has released a system for using senior reviews to outperform typical SEO
BALTIMORE, Dec. 16, 2013 /PRNewswire/ -- "Seniors and adult children are now seeing peer reviews of companies before businesses get to present them their message and before they see their websites," says online marketing expert Kevin Williams, President of SeniorMarketing.com. Businesses serving seniors that use search engine optimization must adjust their strategies in 2014 -- or suffer a loss of search results. Businesses need to generate social proof instead of appealing to search engine algorithm updates in an effort to improve SEO.
Google recently released its Hummingbird update designed to handle conversational searches. Searchers have evolved in how they use search engines to find what they're looking for. More and more people are using complete questions instead of blocky keywords and phrases. The search "senior living" has changed to "what is the best senior living community in my town."
"For businesses that service seniors, the fundamentals of establishing authority in a market has not changed," explains Williams. He goes on to say, "However, the way people share their experience with a local company has changed. If you have made a purchase from Amazon.com, peer reviews have most likely influenced your purchase decision. This is now happening with local businesses."
This is extremely valuable to businesses serving seniors. "The decision for senior living or senior care is localized and very emotional. Seeing reviews of that business beforehand helps seniors and adult children make an easier decision." Williams goes on, "I've talked with many senior living and senior care business owners who understand the importance of reviews, but are paralyzed to take action due to fear of receiving negative reviews."
Williams has released a solution for building social proof by generating peer reviews for businesses that serve seniors. Businesses encourage customers to submit a review on a tailored site with the possibility of winning a prize such as an iPad. All customers that leave a review have the possibility of winning the prize. Then, an automatic process asks customers that leave a 5-star rated review to post their reviews on sites such as Google, Yahoo!, Bing, and specific senior review sites. This allows businesses to encourage positive reviews to the places they want, while handling negative reviews internally.
To learn more about how businesses that service seniors can take control of their business' reputation and establish local authority, visit BoostSeniorReviews.com to get started with a 14-day trial for just $1.
Visit http://boostseniorreviews.com/ for more information.
Kevin M. Williams, President
5024 Campbell Blvd., Suite D
Baltimore, MD 21236
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