Lionel Adams moseyed through a maze of shiny glass display cases at Frost Cutlery's brand-new retail knife shop in Ooltewah on Friday morning and shook his head.

"There's always something new," he said, browsing through thousands of knives, hatchets, swords and gizmos. "You have to make four or five laps before you can even see everything."

The Knife Shoppe at Frost Cutlery features 9,000 square feet of all things sharp -- plus a few extras like gladiator helmets and zombie targets. The long-standing Ooltewah knife distributor built the shop to ramp up retail sales and capitalize on traffic from Interstate 75.

Frost Cutlery already generates $30 million in annual revenue, with about $18 million coming from Cutlery Corner, a four-hour live knife show that the company films and broadcasts four nights a week. The show reaches as many as 90 million viewers as it's replayed each week.

Read more from our news partners at the Chattanooga Times Free Press.