Dodge Charger dusts off VW Passat in TV spot
Volkswagen sales in the U.S. slid in November as the company bumps up against strong gains from last year, but the automaker's Chattanooga-made Passat drew extra attention due to a TV ad from a competitor.
A Dodge commercial appears to take a dig at the Passat as the ad showcases a Charger kicking up a cloud of off-road dust. A narrator states that "We're willing to bet no kid ever grew up with a poster of a Passat on his bedroom wall."
The 30-second spot then puts up "300 horsepower" and "31 mpg" followed by the Dodge Charger nameplate.
Carsten Krebs, a Volkswagen of America spokesman, said the German automaker doesn't take offense to the spot because officials see it as "free PR," noting that Dodge feels the need to specifically cite the Passat.
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