It's Cyber Monday: Over 131 million expected to shop online
Consumers are expected to take to the web to get the best deals
delivered in time for Christmas on Monday in what is expected to be the
busiest online shopping day of the year, but it may not be all good
news for retailers.
Analysts warn that the latest retail data show average spending over the Thanksgiving weekend is falling.
year, more than 131 million Americans are expected to go online for the
shopping extravaganza nicknamed "Cyber Monday," according to data
published by the National Retail Federation (NRF), up from 129 million
Fedex says it expects the day not only to be the busiest for it this year, but the busiest it's ever had.
making the most of online deals – and the intense competition between
retailers in the lead-up to Christmas -- have also proved a boon for
delivery firms, with courier Fedex expecting to ship 22 million packages
worldwide on Monday.
One leading retail analyst said there was "lots and lots of impetus behind Cyber Monday."
just been paid, it's the final pay check that they can feasibly use to
order online to guarantee delivery in time for Christmas and a lot of
people have generally been in the stores for general Christmas shopping
anyway," Bryan Roberts, Retail Insights Director at Kantar Retail, told
CNBC's "Worldwide Exchange" on Monday.
"That's on top of global newspapers being full of recommendations of decent gifts for friends and family."
expected over 110 million visits to e-commerce websites on Monday,
following a record amount of shoppers over the Thanksgiving weekend in
Since "Black Friday" last week (the day following
Thanksgiving in the U.S. that traditionally kicks off the Christmas
shopping season) the NRF estimates that $57.4 billion was spent by 141
million unique shoppers this Thanksgiving weekend. And research firm
comScore Inc., estimates that consumers bought $20.6 billion online in
the first 29 days of the holiday season, not including Cyber Monday, an
increase of 3 percent in the comparable period in 2012.
over the Thanksgiving weekend is expected to have declined 2.9 percent,
however, an NRF survey of 4,500 shoppers revealed.
chief executive of the consulting brokerage firm Telsey Advisory Group,
told CNBC that the spending decline was in no small part due to
retailers aggressively marketing deals before the Thanksgiving weekend
"You had the promotions and advertising for it all
starting way before last Thursday or Friday of Thanksgiving. Many of
the deals started last Monday and Tuesday and I think just many of the
consumers got washed out over the weekend."
also remarked that although more people were shopping online, he
expected the "Cyber Monday" trend of a large bout of e-commerce to
dissipate over time.
"A lot of e-commerce businesses or
multichannel retailers have really improved their offer and made it
more efficient – you no longer need three weeks to guarantee delivery
before Christmas as many retailers offer same or next-day delivery."
a result of better delivery choices, Roberts and other analysts believe
next Monday could also be a mini "Cyber Monday" as shoppers became
more relaxed about delivery fulfillment.
"Black Friday" is the
latest American export to influence shoppers on the other side of the
Atlantic too, analysts have noted. Global research group Experian
expects visits to U.K. retail websites to reach 113 million on Cyber
Kantor's Roberts expected online auction house
Ebay, retailer Amazon and discount chain Argos to be the most visited
websites on Monday. "What 'Black Friday' might be doing, as it gains
traction in markets like the U.K., is to bring spending forward rather
than it being incremental."