Second Life of Chattanooga and Hoopla Public Relations are working together on a new civic pride campaign, "I Heart Chatt."

The campaign encourages Chattanoogans to show their pride in the city by purchasing and wearing one of the "I Heart Chatt" t-shirts.

A portion of the proceeds from the sales will go to Second Life, who work to create awareness and advocacy about sex trafficking.

"Jocelyn and her team are committed to highlighting all that is good about Chattanooga, as well as bring attention to the things we should all be working together to eliminate. We are grateful to Hoopla Public Relations for their use of the "I Heart Chatt" campaign in order to let more people know about Second Life and our mission," says Terri Self, Senior Partner of Second Life of Chattanooga.

"I Heart Chatt is designed to remind Chattanoogans that our city is truly a great city. One of the things that makes Chattanooga great is the heart of its people for those in need of help. Second Life of Chattanooga works every day to help people being affected by the terrible crime of sex trafficking. We saw this issue a natural fit for Hoopla," says Jocelyn Loza, Founder of Hoopla Public Relations and Co-Creator of the "I Heart Chatt" campaign.

The I Heart Chatt t-shirt is available at the I Heart Chatt website, offering a variety of sizes for men, women and children.