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National photo contest invites college guys to show off their slippers for the chance to win cash
PICKERINGTON, Ohio, Sept. 23, 2013 /PRNewswire/ -- The search is on! Today marks the launch of Dearfoams' Campus Challenge, a nationwide search for college guys who refuse to sacrifice style for comfort.
Between September 23 and October 18, guys 18 years of age or older and currently enrolled in college can visit DearfoamsCampusChallenge.com to upload a photo of themselves in their favorite pair of slippers and an outfit that defines their casual "campus style." Beginning October 21, the public will have two weeks to vote on its favorite photos. Guys who submit the top 10 most popular photos (as determined by public vote) each will win $500. Dearfoams also will select one lucky guy out of that group to win the Grand Prize of $1,000.
Dearfoams' launched the Campus Challenge to raise awareness of the company's new line of men's slippers, debuting this fall in select nationwide retailers and on Dearfoams.com. Understanding men's desire to be fashion-forward while remaining comfortable, the new line pairs the latest trends in men's style with the comfort synonymous with the Dearfoams brand.
"Just as consumers' tastes and needs change, we're constantly evolving our brand offerings while building on the foundation of comfort we've established over the years," said Nancy Coons, Business Unit President, Dearfoams. "Our team travels the world observing fashion trends and developing new technology for our slippers. We're excited to see their work come to life in our new men's line."
Dearfoams feel like a slipper, but wear like a shoe, with outdoor-ready outsoles these slippers are the anytime, anywhere footwear of choice.
For official rules and more information about Dearfoams' Campus Challenge, please visit DearfoamsCampusChallenge.com.
Dearfoams is one of the world's most recognized comfort lifestyle brands. They know a thing or two about comfort and have been perfecting it since 1947. They are innovators in the slippers they produce and over a billion consumers love them for their comfort, style, functionality and quality. Dearfoams has extended those same quality attributes into sleepwear and cold weather accessories, which include hats, scarves and gloves. Dearfoams products are sold throughout North America in leading department stores and specialty retailers, on Dearfoams.com, and in select international markets.
About RG Barry
RG Barry Brands develops accessories brands that provide fashionable, solution-oriented products for a great life. Our brands include Dearfoams slippers, baggallini handbags, totes and travel accessories, Foot Petals premium insoles and comfort products, Kiva and Mosey. To learn more, visit us at rgbarry.com.
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