McKee Foods bringing back Drake's snacks next week
The maker of Little Debbie cakes will expand its snack line in the Big Apple next week by bringing back the 125-year-old Drake's cakes brand to store shelves.
McKee Foods Corp. announced Thursday it will start shipping Monday Drake's most popular varieties -- Devil Dogs, Coffee Cakes, Ring Dings and Yodels -- to grocery and convenience stores in the Northeast.
"The launch of these top four varieties is just the beginning for Drake's," said Chris McKee, executive vice president of marketing and sales for the Collegedale-based bakery. "Our first mission is to get the most popular and familiar tastes back into the pantries and lunch boxes of Drake's loyal fans."
McKee paid $27.5 million this spring to purchase Drake's brands and the equipment from Drake's Wayne, N. J. bakery. Hostess Brands, which previously made Drake's snacks, Twinkies, Ho Hos and other snacks, shut down its bakeries in late 2012 after filing for bankruptcy.
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