Chattem and Sanofi re-introduce Rolaids to U.S. market - WRCBtv.com | Chattanooga News, Weather & Sports

Chattem and Sanofi re-introduce Rolaids to U.S. market

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Celebrity chef and restaurateur Guy Fieri on the set of the new Rolaids commercial. Chattem photo Celebrity chef and restaurateur Guy Fieri on the set of the new Rolaids commercial. Chattem photo
Rolaids new packaging. Chattem photo Rolaids new packaging. Chattem photo
CHATTANOOGA, TN (WRCB) -

Chattem, Inc., is re-introducing Rolaids to the United States. The brand is perhaps best known for its well-recognized advertising taglines of "How Do You Spell Relief? R-O-L-A-I-D-S."

The brand returns after a three-year hiatus and follows Chattem's acquisition of Rolaids earlier this year.
 
Sanofi US, Chattem's parent company, will sell the product in retail stores across the United States.

Rolaids will be available in both tablets and a new liquid form. The liquid is a first for the brand.
 
"For the last few years there has been a significant gap in the over-the-counter antacid marketplace here in the U.S.," said Zan Guerry, Chief Executive Officer, Chattem. "Starting today, the millions of people who suffer from frequent heartburn and acid indigestion can once again turn to Rolaids to help relieve their symptoms."
 
Chattem will support the re-launch of Rolaids with a fully integrated marketing campaign featuring chef and restaurateur Guy Fieri.  The campaign includes national television spots that include Fieri and the familiar question of "How Do You Spell Relief?"

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